Take a look at this packaging. Is this not some of the sexiest stuff you have ever seen? Jeremiah and I bought a bottle of Izze and of Dry just because we liked the packaging. The Dry was delicious (my favorite is rhubarb). The Izze tasted like cough syrup, baby aspirin, and seltzer. But we both agreed after we drank the disgustingness, that the packaging really sold us. No one escapes the design machine.

Smashing Magazine compiled a list of beautiful and expressive packaging and they have more than a few favorites of mine. I've followed a lot of these companies for a long time, but one of the companies I was surprised to see not there, Duffy. Duffy's packaging is amazing and their identity work is incredible. This is how much we love Duffy, we saved a Basil Hayden whiskey bottle (from the Jim Beam small batch collection) just for the packaging.